Ahmedabad's Matter.1 Introduces Aera, the Affordable Geared Electric Bike Set to Transform Travel

Ahmedabad's Matter.1 Introduces Aera, the Affordable Geared Electric Bike Set to Transform Travel


Although consumers are increasingly interested in electric motorbikes, electric bicycles have not yet  become popular. The main cause of this situation is the lack of raw materials. Until now, gearless e-bikes were seen in India, but recently Ahmedabad-based startup Matter  launched the country's first geared e-bike. The name of the electric bike is Aira. The company has made a big announcement for those who pre-booked the model.
 
  Matter Era delivers electric bicycles from 2024 
 
 Company sources said they will start delivering Aira bikes from the first quarter of next year. The reservation window is  open. To everyone's surprise, this model has received more than 40,000 reservations. Tell us  the details about this electric bike. 
 
 Matter Era was launched in  two versions: 5000 and 5000+.Prices are Rs 1.74 lakh and Rs 1.84 lakh (ex-showroom) respectively. Both models have a  10 kW motor, i.e.13.4 horsepower. It can accelerate from 0 to 60 km/h in just 6 seconds. Matter Era is capable of traveling up to 125 km on a full charge. 
 
 The list of features of electric bicycles is quite long.The first thing that will  attract attention is the instrument panel with a 7-inch touch screen, where  many important information can be viewed, including navigation, music, calls, messages. The company claims that the cost will be just 25 paise/km. Additionally, for safety reasons, the battery and motor have liquid cooling technology. 
 
 Mahal Lalbhai, founder and director of Matter, said of manufacturing and distribution: “Mater will play a vital role in improving the environment-friendly transportation system in the days to come. Our mission and vision have been fully realized with our first electric motorcycle, the Mater Era.» 
 
 Construction of the e-byte factory  is almost complete. It is capable of producing 60,000 models per year. They plan to increase  annual production capacity to 120,000 units as demand increases. Understanding the need, Miter will build a second factory in 2025. They have hired a large number of employees to carry out this program.At the end of last year, the company had two hundred employees. This number has now reached more than five hundred.

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